Reliable, efficient, comfortable and full of useful features — these are descriptors that might get used when discussing the Hyundai lineup. According to SangYup Lee, Hyundai’s vice president of design, the brand wants to add some new types of expectations to its future lineup. The goal? To make vehicles that are “sexier than Alfa Romeo.”
The company first hinted at its plans to launch a new brand of styling when it debuted the Le Fil Rouge concept car at the Geneva Motor Show last March. It’s a sleek, four-door coupe with sweeping lines as smooth as water. After seeing it, we at Linwood Hyundai definitely wanted more like it from Hyundai.
In his interview with Automotive News, Lee discussed Hyundai’s goal for bringing this type of sexy, sleek styling to the upcoming lineup, and how part of this mission is to bring that type of attractive, breathtaking styling to a volume brand.
Lee also mentioned that this new styling will contribute to the updates required to keep the sedan segment relevant and exciting in a market where crossovers and SUVs are becoming the more popular choice. As the company prepares to add a Le Fil Rouge-inspired car to the lineup sometime in the next year, the long-term goal is to make futuristic, beautiful styling an addition to the Hyundai standards of good value and long-lasting, efficient engineering.